Modelos de negocios y economía circular: Grado de circularidad y adaptaciones en los modelos
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La transición hacia una economía circular conduce a las empresas a repensar su modelo de negocios. Este estudio exploratorio tiene el propósito profundizar en el tipo de acciones o prácticas que implementan las empresas cuando adoptan los principios de economía circular, cómo impactan dichas prácticas a sus modelos de negocios y determinar el grado de circularidad que llega a alcanzar un modelo de negocio. Para ello se analizan dos casos de estudio de empresas industriales en transición hacia una economía circular. Los hallazgos de esta investigación sugieren que el tipo de prácticas de circularidad es algo distintivo e idiosincrático para cada tipo de negocio. Además, las prácticas implementadas se concentran e impactan en mayor medida a la red de valor que a la propuesta de valor del modelo de negocio. Por último, el grado circularidad de la red de valor y de la propuesta de valor de un modelo de negocio pueden diferir entre sí y dependen de los objetivos de la empresa, la magnitud y el tipo de prácticas implementadas.
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